Abby Lavell project work

Ontario Recycling Campaign

Marketing & Advertising

This marketing campaign raised awareness across Ontario about newly accepted recyclable materials for at-home recycling programs. Adapted for billboards, transit ads, social media, and digital platforms, the campaign used simple, engaging visuals, concise taglines, and clear calls to action to capture attention, encourage participation, and educate residents about updated recycling initiatives.

You Are Not Alone

Awareness Campaign

You Are Not Alone is an awareness campaign created to inform a younger audience about the dangers of online sexual violence. The design is meant to connect with people who may feel alone in these experiences and let them know that there are help, resources and support available.

Nulla

Packaging & Advertising

This project focused on creating packaging and advertising for Nulla, a non-alcoholic mocktail brand. Inspired by the latin word for “zero”, Nulla features three different signature mocktails: Mojito, Paloma and Martini. Bright and vibrant colours, custom patterns and fun promotional advertisements were designed to highlight flavour, inclusivity and the social and health benefits of non-alcoholic drinks.