Juan Cuellar
Hi! I’m Juan. I’m a passionate person who cares deeply about any creative endeavour I pursue. I am forever a student of the creative field and am constantly attempting to learn/improve my skills. With industry experience, I love to work on branding, print assets and illustration.

Glimpse
Glimpse is an editorial with the direct goal of learning about different folkloric creatures from around the world. It intends to unpack these stories and discover the ways in which communities interact with their culture, through music, significant landmarks, and history. Painting a complete image of how folktale/storytelling evolves throughout its life. Through illustration and iterative design, Glimpse puts culture on full display.
Undertoned
Undertoned is a magazine with the intended purpose of helping people along in their fashion journey. By showing examples of what accessories and or textiles are in, with examples. The visual language of the editorial is very inspired by early 2000s design and internet aesthetics, providing a new yet recognizable take on 2000s design. Undertone remembers where it comes from whilst looking towards the future.

Western University Posters – WLURA
WLURA stands for Western Libraries Undergraduate Research Awards, and as the name suggests it is a research award presented to the outstanding undergraduate students of Western University. It is an award that has been presented for a few years by this point and it is something that the University wanted students to be more aware of. The posters help bring more exposure to the award while highlighting the achievements of previous winners.