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Lauren Theal project work

Direct Mail Fundraising Letters

Print/Layout

These letters were created for The Huntington Society of Canada.

Rind Candle Co.

Illustration/Branding

These illustrations were created for a hypothetical candle company “Rind Candle co.”. The cutesy and playful style and colour palette of bright but also earthy tones suit the audience of teens and young adults. The project incorporates branding, Packaging design, and print ads. A full brand guidelines book was also created.

Helix: Research Report

Print/Editorial

This is the first edition of Helix, The Huntington Society of Canada’s yearly research report. I collaborated on this project with a fellow designer at HSC. I used a cool purple and blue colour scheme, prioritizing legibility in layout and type choices. HSC was looking for a clean and modern look to launch their new research report.

Guided Journal

Illustration/Book Design

These illustrations were created for a guided journal.

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