Laurissa Vanluik project work

NEVCON

Branding and Promotion

NEVCON is a real local construction company offering carpentry, concrete, and landscaping services. With the goal of “making it happen” for their clients, the brand needed to feel bold, reliable, and professional. I developed a modern identity using bright orange to reflect the construction industry and stand out to potential clients. This project included a full brand suite: logo design, business cards, print marketing materials, branded merchandise, and social media management. I also photographed branded content to maintain a consistent visual presence across both digital and print platforms.

Courage

Magazine Layout

Courage is a conceptual magazine designed for Christian creatives. I developed the full layout and visual style, combining a clean editorial structure with expressive typography and hand-drawn illustrations. The magazine features artwork by local Christian creatives alongside a written meditation designed to uplift and encourage readers. The spreads balance bold quotes, intentional negative space, and structured content to create a thoughtful, reflective reading experience.

Ironwood

Branding & UX/UI

Ironwood is a fictional outdoor gear brand built to feel rugged, warm, and trustworthy. Centred around the tagline “Gear for the wild. Built for the journey,” the brand emphasizes quality, durability, and adventure. This project included a full visual identity, brand development, an intuitive website, supporting assets, and social media content. The design features earthy tones, geometric tree motifs, and national park-inspired palettes to evoke reliability and a strong connection to the outdoors. This piece highlights brand development, digital strategy, and user-focused design.