Rachael Primeau
Hey! I’m Rachael Primeau, a graphic designer who problem-solves through design with enhanced graphics and illustrations to impact the audience. I am passionate about brand development and media strategy, creating original branding and translating the client’s vision into reality.
Drowning Prevention Campaign
Brand Identity, Awareness Campaign
Drowning is a significant yet inequitably addressed issue in Canada amongst children. This campaign aims to empower parents with information on what drowning looks like so they can confidently supervise their kids during water activities.
Alchemy
Branding, Editorial, Illustration
Alchemy is a lounge bar located in Toronto that offers coffee and tea refreshments mixed with alcohol to create unique drinks and a going-out experience. The branding offers a luxury-feeling logo, colour palette, and social media feed.
Munch Mates
Branding, Package Design, Illustration
Munch Mates is a fictitious snack bar company aimed towards kids that is playful and whimsical. The goal of this project was to create a grab-and-go snack bar with colourful packaging that uses illustrations to achieve a brand identity suitable for a kid’s snack.
Repetition Exhibition
Branding, Print Design, Motion
This exhibition branding is a combination of Burton Kramer’s and Lucas Young’s work. The name and theme of the exhibition come from the repetitive elements both designers use in their works.
