Vienne Seto
I channel my passion for design into crafting thoughtful brand identities, intuitive digital experiences, and strategic visuals that connect with people. Whether through freelance work or corporate projects, my goal remains the same: to create designs that are both functional and meaningful.
Mediscio Interface Design
An aging population, an increasing number of working age adults living with major illness, as well as policy issues are contributing factors as to why the healthcare system is inadequately serving Ontarians. Problems of resource and staffing shortages predate the pandemic, but COVID-19 definitely made matters worse. Mediscio is a patient-facing digital health platform designed to simplify personal healthcare management, allowing Ontarians to take their health into their own hands. Built for users navigating everything from chronic conditions to annual check-ups, the platform centralizes health records, reminders, and alerts in one intuitive interface. The brand identity and digital experience aim to foster trust, ease of use, and a sense of empowerment for its users.
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Invitation Set
This conceptual stationery series was created for a fictional Met Gala event titled Parts and Appendages: Questioning the Ephemeral Human Form. The project draws on the Met Gala’s reputation as an exclusive, high-fashion fundraiser and positions the stationery to match its iconic blend of sophistication, absurdity, and artistic spectacle. The visual identity extends across an invitation card, envelope, RSVP, and fold-out poster. Each element works cohesively to reflect the proposed theme and elevated status of the event.
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Radical Revamps Brand Identity
Radical Revamps is a small business that transforms fabric scraps into one-of-a-kind accessories. I developed a full brand identity applied across print, web, and social media, with an emphasis on sustainability and craft. I photographed the products and lifestyle shots, highlighting their rich textures and handmade quality. The brand combines bold typography, natural tones, and layered graphic elements to create a tactile, grounded aesthetic that mirrors the materials and process behind each item.
