Catherine Edwins project work
MUSTIE
Brand Identity, Product Design & Packaging
MUSTIE The Orchard Protocol is a whiskey about control, restriction, and what happens when flavour is suppressed. Based on the theme of Margaret Atwood’s The Handmaid’s Tale, The Orchard Protocol is stylized after library cards and so-called challenged or banned books in Canada.
Rockies
Event Branding, Animation & Campaign Strategy
Rockies is a Canadian Music Festival held across three provinces in the mountainous regions. The use of colour, illustrations, imagery, and textures in combination with the rugged design style chosen leans into a more friendly and inviting experience for attendees. Where possible, Canadian companies and small businesses were implemented to encourage community engagement and involvement.
Simply Goodness
Brand Identity & Packaging
While working as a Co-Op student, several different products were designed and released under Goodness Me! Natural Food Market’s brand under the private label Simply Goodness. The colour palettes and icons used take inspiration from the raw ingredients of the products.
