Fiona Cruickshank project work

Holler

Beverage Packaging

Holler is a non-alcoholic cocktail company created for those who want to enjoy social drinking rituals without feeling left out. Lively, maximalist branding paired with eye-catching packaging contrasts the familiar simplistic minimalist design of the non-alcoholic beverage market and brings the playfulness of the craft beer market back into the conversation.

Checkpoint

App Prototype

Checkpoint is a safety and connectivity solution designed specifically for solo female hikers and those exploring remote trails. Inspired by real user concerns about emergency response, poor cell service, and connectivity, the platform offers quick check-ins, real-time location sharing, and verified community features, all without locking core safety tools behind paywalls.

Untitled

Event Branding

This project was created to honour the graduates of the 2024 Conestoga Bachelor of Design graduating class. The logo’s intersecting forms illustrate a maze, representing the graduates’ journeys from start to finish. Mixed media was used to show the individuality of each grad and was translated into various forms across mediums.